Worker exploring the immersive product
Flagship & Best Selling Product
The Airbus A320 is both a financial powerhouse and a market leader of modern commercial aviation. Through its innovative design and adaptability, it has transformed airline fleets and operational models worldwide.
A brief introduction about the A320 Aircraft
Global Market Demand for A320 Aircraft
A320 Production Stages
Supply chain of the latest A320 Aircraft
The IDEA
Breaking down complexity through gamification: Unlocking understanding through playful exercises
The user navigates a series of stages, guided by the Physics of Decision fra`mework, to arrive at an efficient and optimal solution.
The Team
Independently led UX design initiatives to assess and enhance user desirability.
Core team: 12 members across France, USA and India.
The Captivating Journey
Discovery Phase was the focus to understand about the users.
Identification of Target User groups
Through stakeholder workshops and 5 user interviews, a clear picture emerged: Operational Leaders were the right starting point for implementation.
Mapping AS-IS process
Identified opportunity to exploit decision making (Step 3)
Moderated usability testing
Location: Toulouse, France & Mobile, USA
Observation Variables: Ease of Use, Help Features, Comprehension, User Satisfaction, and Feedback
Average User Rating: 2/5
Design Outcomes: Delivered
Use Case #1: Master Production Schedule (MPS)
Objective: Build a means for realistic and robust planning to anticipate upcoming production ramp up
Working: Constraints such as Manpower, Material, Machine, Method, Logistic are identified and mapped.
Load/capacity balancing to ensure the feasibility of the new planning.
Use Case #2: Andon System
Track and monitor critical stations for events, log events to analyse the root cause
Results
User insights directly informed and shaped our design decisions.
Identified scalable use cases that improved aircraft delivery predictability by 30% to inform awaiting customers.
Core users collaborated more effectively, leading to smoother efficiency and adoption.
Secured second place out of 280 product pitches for funding at Digital Sharks 2023, a prestigious global innovation campaign designed to foster collaboration and drive innovation within the field of Digital and Information Management (IM).
